Guests who matter
We manage outreach, scheduling and briefing so high-quality industry voices keep appearing on the show.
B2B SaaS podcast production
Turn expert conversations into pipeline.
Your buyers listen before they fill out a form. The Dagger Listen produces interview-led shows that build category authority and give your demand team useful content for every stage of the funnel.
Built for busy marketing teams
Why SaaS companies trust us with their thought leadership
Your team brings the point of view. We handle the work around it, with a clear edit-to-publish process that fits your campaign calendar.
Clean remote recording
Guests can join from anywhere. We capture clear dialogue and prepare every speaker before the interview.
Marketing alignment
Episodes map to product launches, content themes and the questions your sales team hears in real calls.
Repurposing that travels
Each episode includes audiograms, LinkedIn clips, a transcript and show notes for email and search.
A practical production system
Our SaaS-friendly production workflow
The process is easy to review and simple to repeat. Your next episode is always visible.
Content calendar
We align episode themes with your product roadmap, campaigns and industry events.
Pre-interview brief
Research-backed questions help your host reach useful insights without sounding scripted.
Recording and editing
We edit pauses, tangents and distractions while keeping the guest's voice natural.
Multichannel assets
Receive audiograms, quote cards, a full transcript and polished show notes for your team.
Analytics review
A monthly report tracks downloads, listener trends and the episodes that create useful follow-up conversations.
A London SaaS result
How a martech company created a top-10 marketing podcast
The challenge: The team needed a stronger point of view to compete with larger vendors.
The approach: A weekly interview show featuring CMOs, hosted by the VP of Marketing, with a consistent briefing and publishing rhythm.
The result: The show reached 2,500 weekly listeners, with 18% converting to a demo request and three times more PR mentions.
2.5kweekly listeners
18%demo request conversion
3xPR mentions
Plan with a useful number
Estimate your podcast's pipeline impact
Set three assumptions to see the monthly revenue influence your demand-generation podcast could create.
Estimated influenced pipeline per month
£1,350Use this starting point in your next planning conversation. Actual results depend on sales follow-up and audience fit.
Clear answers
SaaS podcast questions
Good planning removes surprises before the first guest joins the call.
How do you source high-quality guests?
We build a guest list around your category, customers and campaign themes, then manage outreach, scheduling and a concise briefing. Your team sees the plan before invitations go out.
Can you integrate with our CRM for lead tracking?
We prepare episode links, campaign tags and reporting fields that can be used with HubSpot, Salesforce and common marketing automation tools. Your revenue team can connect listening activity with its existing process.
What if we don't have an internal host?
We can help you choose a host who fits the audience, or support an external presenter. The pre-interview brief gives them a confident structure before recording.
How soon can we launch?
Most teams need a few weeks for positioning, guest planning and the first recording batch. We agree the launch sequence around your campaign dates and approval process.
Make your podcast your best-performing channel.
No fluff. A clear show plan, a reliable production rhythm and content your sales team can use.
Start your SaaS podcast plan